Challenges & Opportunities
Prior to partnering with Incentivio World Wrapps was struggling with several key challenges with guest engagement:
- The apps and online ordering experience weren’t easy to use or intuitive for guests.
- The brand lacked an engaging loyalty program that could drive guest interaction and boost sales.
- The brand had a limited understanding of guest behavior and how they were progressing with the brand— habits, actions, preferences, frequency, and spend.
- The team didn’t have a large amount of time or bandwidth to invest in leveling up their guest engagement.
World Wrapps recognized that a more personable approach to guest engagement, rooted in data analytics and automated intelligence, was critical to driving future success for their brand and franchisees.
Solution
World Wrapps partnered with Incentivio to modernize and rebuild its guest engagement initiatives holistically. In doing so, they amplified loyalty and sales and marshalled and benefitted from the power of artificial intelligence-driven guest engagement. Through their implementation, World Wrapps received:
- Data-driven insights on guest behavior, visit frequency, and spending habits that drive accurate segmentation
- Tagging mechanisms that easily help define and redefine guest profiles
- Personalized marketing campaigns that automatically get triggered based on guest lifecycle stages
- Automatic promotions to guests showing signs of churn, helping bring back lapsed customers.
- Flexible loyalty program incentives ensure frequent diners feel valued.
- Realize incremental sales lift and increased retention from AI-driven features like Intelligent Upsells, Churn Prevention, and Menu Intelligence.
Results
Outcomes? In six months of implementing Incentivio’s guest journey platform:
- Averaging 10.5% growth month-over-month in web and app orders in the past 6 months
- Over 300 signups a month
- App sales increasing by ~17.9% month-over-month
World Wrapps' adoption of Incentivio's Guest Journey platform demonstrates the power of data-driven personalization and automation in the restaurant industry. By leveraging AI-based guest insights, they have revolutionized their guest engagement approach, achieving measurable improvements in guest retention, lifetime value, and repeat business.
About World Wrapps
Keith Cox and Matthew Blair are more than just the founders of World Wrapps—they are connoisseurs of the fast-casual dining industry. Thirty years ago, they started the nationwide wrapped food craze with the original World Wrapps chain, bringing high-end fast-casual to the Bay Area before the term even existed.
World Wrapps offers a variety of freshly pressed flatbreads, nori wraps, or wholesome bowls stuffed with credible fusion cuisine. All food is hand-delivered for a fresh and elevated fast-casual experience one can only get at World Wrapps.
